# Marzipan Marketing

> Marzipan Marketing is a B2B digital marketing agency based in Liverpool, UK. Founded in 2022, we help B2B organisations grow through web design, content & SEO, PPC advertising, email automation, marketing operations, and graphic design. Senior specialists, no junior handoffs — everything under one roof. We specialise in life science, SaaS, and technology sectors.

## Company Overview

Marzipan Marketing was founded in 2022 by three industry-leading specialists with a combined 30+ years of B2B marketing experience. We work directly with ambitious B2B organisations to deliver measurable growth through senior-level expertise across every digital marketing channel.

### Key Stats
- 118% average client ROI
- 50+ successful clients served
- Founded in 2022
- 3 industry-leading founders

### Our Values
- **Champion Transparency**: Direct, honest communication with open reporting and no hidden fees.
- **Promote Kindness**: A people-first culture built on mutual respect and collaboration.
- **Nurture Passion**: Specialists who genuinely care about the quality of what we deliver.
- **Foster Curiosity**: Regular experimentation, early adoption of emerging tools and AI capabilities.
- **Achieve Results**: Focus on pipeline and revenue, not vanity metrics. KPIs agreed upfront.

### Certifications & Partnerships
- Google Ads Certified
- Google Analytics Certified
- Google CRO Certified
- Marketo Professional
- HubSpot Partner

## Services

### Website Design & Development
URL: https://wearemarzipan.com/services/web-design
We build and redesign conversion-focused websites that look great, load fast and turn visitors into leads. Our websites are built for performance with measurable business outcomes.

### Content Marketing & SEO
URL: https://wearemarzipan.com/services/content-seo
Content strategies and SEO campaigns that build authority, drive visibility, and generate organic leads consistently. We create content that resonates with both technical and economical buyers in B2B markets.

### PPC & Advertising
URL: https://wearemarzipan.com/services/ppc
ROI-focused paid media campaigns across Google, LinkedIn and paid social — built, managed and optimised by specialists. We regularly audit accounts to eliminate wasted spend and maximise pipeline contribution.

### Graphics & Animation Design
URL: https://wearemarzipan.com/services/graphics-animation
Eye-catching visuals and motion graphics that support campaigns and bring your brand to life across every channel.

### Marketing Operations
URL: https://wearemarzipan.com/services/marketing-ops
CRM management, automation workflows, lead scoring and reporting infrastructure that powers your growth engine. We work with platforms including HubSpot, Marketo, Salesforce, and Google Analytics.

### Email Marketing & Automation
URL: https://wearemarzipan.com/services/email-automation
Smart email campaigns, nurture sequences and automation programmes that engage prospects and accelerate pipeline. We implement the fundamental programmes every B2B organisation needs — welcome series, lead nurtures, re-engagement campaigns, and event-triggered workflows.

### Marketing Support
URL: https://wearemarzipan.com/services/marketing-support
Flexible, on-demand marketing support for busy teams — fill gaps, scale campaigns and access senior expertise without the overhead of full-time hires.

## Case Studies

### SciLeads
URL: https://wearemarzipan.com/case-study/scileads
**Title**: SciLeads Increase Pipeline by $1.4M and Bookings by $280K In 12 Months with Marzipan
**Client**: SciLeads — a fast-growing lead generation tool and scientific database designed to help life science and pharmaceutical organisations grow their sales and marketing pipelines through relevant, data-driven insights.
**Results**:
- +$1.4M pipeline growth
- +$280K total bookings
- +34% engaged sessions
- +54% new deals from marketing
**Deliverables**: Website Rebuild, Lead Gen Tools, Content Strategy, Email Automation, SEO & CRO, PPC
**Services Used**: Web Design, Content & SEO, PPC, Email Marketing, Marketing Ops


## Insights

### How to Choose a Life Science Marketing Agency
URL: https://wearemarzipan.com/insights/how-to-choose-life-science-marketing-agency
Date: 11 Mar 2026 | Author: Joe Chamberlain | Topics: Content & SEO, PPC, Marketing Ops, Email Marketing
A practical guide to evaluating and selecting a life science marketing agency. Covers the 6 key criteria (scientific expertise, proven track record, regulatory awareness, strategy-first approach, full-funnel capability, and transparent reporting), red flags to watch for, a step-by-step selection process, investment benchmarks, and how to evaluate the relationship after you start.

### Life Science SEO: The Complete Guide to Ranking in a Technical Niche
URL: https://wearemarzipan.com/insights/life-science-seo
Date: 9 Mar 2026 | Author: Joe Chamberlain | Topics: Content & SEO, Web Design, Marketing Ops
A comprehensive guide to SEO for life science companies. Covers why life science SEO is different (YMYL, E-E-A-T), keyword research for scientific audiences, technical SEO, content strategy for topical authority, on-page best practices, link building strategies, and measuring SEO success in this sector.

### Pharmaceutical Marketing Strategy: A Complete Framework
URL: https://wearemarzipan.com/insights/pharmaceutical-marketing-strategy
Date: 9 Mar 2026 | Author: Joe Chamberlain | Topics: Web Design, Content & SEO, PPC, Marketing Ops, Email Marketing
A complete framework for pharmaceutical marketing strategy covering HCP engagement, regulatory compliance (FDA, EMA), digital channels, omnichannel outreach, content marketing for pharma, and performance measurement for pharmaceutical companies.

### Biotech Marketing: How to Stand Out in a Crowded Market
URL: https://wearemarzipan.com/insights/biotech-marketing
Date: 9 Mar 2026 | Author: Joe Chamberlain | Topics: Web Design, Content & SEO, PPC, Marketing Ops, Email Marketing
How to market a biotech company effectively. Strategies for positioning, content marketing, digital channels, and pipeline growth tailored to the biotech industry, including investor communications, scientific credibility, and competitive differentiation.

### Life Science Marketing: The Complete Guide for 2026
URL: https://wearemarzipan.com/insights/life-science-marketing
Date: 26 Feb 2026 | Author: Joe Chamberlain | Topics: Content & SEO, PPC, Marketing Ops, Email Marketing
Everything you need to know about life science marketing in 2026. A comprehensive pillar guide covering what makes life science marketing unique, the strategies that work, key channels (SEO, LinkedIn, events, email, PR, paid), a four-pillar content strategy framework, 2026 trends, working with agencies, KPIs, and a 90-day getting-started roadmap for biotech, pharma, and medtech companies.

### The Evolution of SERP: Before and After AI, and What It Means for Your Content and SEO Strategy
URL: https://wearemarzipan.com/insights/about-the-introduction-of-ai-in-search-and-serp
Date: 12 Sep 2025 | Author: Paul Wright | Topics: Content & SEO
When search engines first became mainstream, the SERP was simple. AI Overviews now dominate search results, pushing organic listings and ads lower. This post explores how AI is reshaping search and what B2B marketers should do to adapt their content and SEO strategies.

### Life Science Content Marketing Fundamentals – Understanding Your Audiences
URL: https://wearemarzipan.com/insights/life-science-content-marketing-fundamentals
Date: 25 Aug 2025 | Author: Paul Wright | Topics: Content & SEO
To produce highly-engaging, evocative marketing content, you first need to understand who you're writing for — technical vs economical buyers. This guide covers the fundamentals of creating content that resonates with different buyer personas in the life science industry.

### What Are The Top Channels For Life Science Lead Generation in 2025?
URL: https://wearemarzipan.com/insights/top-channels-life-science-lead-generation
Date: 25 Aug 2025 | Author: Paul Wright | Topics: Content & SEO, PPC, Marketing Ops, Email Marketing
Life science decision makers are online everywhere. With the right mix of channels, your digital marketing strategy can yield consistent brand awareness. Covers paid search, SEO, email marketing, LinkedIn, and more.

### Cookie Chaos: The Simple Setup That Keeps You Compliant and Data-Rich
URL: https://wearemarzipan.com/insights/cookie-chaos-compliance-data
Date: 22 Aug 2025 | Author: Thomas Thornton | Topics: Marketing Ops
If you work in digital marketing, you've probably noticed that collecting accurate analytics data is becoming more difficult every year. This post covers compliant cookie setups using Google Tag Manager, consent management, and server-side tracking.

### The 4 Must-Have Email Automation Programs for B2B Marketers in 2025
URL: https://wearemarzipan.com/insights/email-automation-b2b-2025
Date: 8 Aug 2025 | Author: Paul Wright | Topics: Email Marketing, Marketing Ops
Email is alive and well in the AI era, yet somehow after 30 years of optimisation, organisations still don't have fundamental programs in place. Covers welcome series, lead nurture, re-engagement, and event-triggered email programmes.

### Make Sense of GA4 with Looker Studio
URL: https://wearemarzipan.com/insights/ga4-looker-studio
Date: 1 Aug 2025 | Author: Thomas Thornton | Topics: Marketing Ops
If you've logged into GA4 recently and thought, "Where's my bounce rate?" — you're not alone. This guide shows how to build custom Looker Studio dashboards that make GA4 data intuitive and actionable.

### 5 Most Common Google Ads Issues We Uncover in Audits
URL: https://wearemarzipan.com/insights/common-google-ads-issues
Date: 14 Jun 2025 | Author: Thomas Thornton | Topics: PPC
At Marzipan, our B2B PPC specialists are always auditing Google Ads accounts. Time and again the same five problems sabotage campaign performance. This post covers poor keyword match types, weak ad copy, missing negative keywords, landing page issues, and incorrect conversion tracking.

## News

### Marzipan Marketing Moves Into New Headquarters
URL: https://wearemarzipan.com/news/marzipan-new-hq
Date: 6 Jun 2025 | Author: Joe Chamberlain | Topics: Company News
We're thrilled to announce that Marzipan has officially moved into a brand new, much larger office space at 4 Jordan Street, Liverpool.

### Introducing the New Marzipan Marketing Website
URL: https://wearemarzipan.com/news/introducing-the-new-website
Date: 30 May 2025 | Author: Joe Chamberlain | Topics: Company News, Web Design
Marzipan Marketing has unveiled a redesigned website that is cleaner, bolder, and more strategically aligned with the evolving needs of modern B2B organisations.

## Team

### Joe Chamberlain — Head of Digital Marketing
Joe has over a decade of experience delivering high-impact digital strategies for B2B and B2C brands. He's built more than 200 websites and led countless SEO and performance marketing initiatives.

### Paul Wright — Head of Operations & Automation
Paul has 17 years' life science marketing experience and was instrumental to the rapid growth and expansion of multiple Danaher operating companies.

### Thomas Thornton — Head of Advertising, Data & Analytics
Thomas combines web development experience with hands-on digital marketing. With over 10 years in the industry, he is best known for his PPC skills.

## How We Work

1. **Book a Discovery Call**: We learn about your business, goals and challenges to see if we're the right fit.
2. **Deep-Dive Audit**: A thorough review of your current marketing activity, tech stack and competitive landscape.
3. **Custom Strategy & Roadmap**: A tailored marketing plan with clear priorities, realistic timelines and measurable KPIs.
4. **Proposal & Alignment**: A transparent proposal with no hidden costs — just a clear plan.
5. **We Get to Work**: Your dedicated team handles onboarding, sets up weekly check-ins and starts delivering measurable results.

## Industries & Expertise

We specialise in B2B marketing for:
- Life science and pharmaceutical companies
- SaaS and technology platforms
- Scientific instrumentation and laboratory services
- Healthcare and biotech organisations

## Technology Stack

We work with and are certified in:
- Google Ads, Google Analytics (GA4), Google Tag Manager, Looker Studio
- HubSpot, Marketo, Salesforce
- WordPress, Webflow, custom web development
- Mailchimp, ActiveCampaign
- LinkedIn Ads, Meta Ads
- SEMrush, Ahrefs, Screaming Frog
- Figma, Adobe Creative Suite

## Contact

- **Website**: https://wearemarzipan.com
- **Contact Page**: https://wearemarzipan.com/contact
- **Email**: info@wearemarzipan.com
- **Location**: 4 Jordan Street, Liverpool, UK
- **Careers**: https://wearemarzipan.com/careers

## Careers

We're currently hiring for the following roles (all hybrid, Liverpool-based):
- Graduate Marketing Assistant (£22-25k)
- Digital Marketing Specialist (£28-35k)
- Marketing Operations Specialist (£30-40k)

Visit https://wearemarzipan.com/careers for details.