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Marketing Operations Specialist

Full TimeLiverpoolHybrid£30-40k

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The Marketing Operations Specialist will support the overall functioning of Marzipan's marketing operations, working directly with clients to establish and manage their CRM systems, marketing automation workflows and data-driven reporting. You'll be the backbone of our clients' marketing technology stacks.

What you'll be doing day-to-day

  • Oversee and maintain the marketing technology stack for clients, including CRM, MAP, CMS and analytics tools
  • Build, test and deploy marketing automation workflows, email sequences and lead nurture campaigns
  • Clean and standardize data across CRM and marketing platforms, ensuring accuracy and compliance
  • Create and maintain comprehensive reporting dashboards to track campaign performance and ROI
  • Manage lead scoring, lead routing and sales/marketing handoff processes
  • Set up and manage integrations between tools and platforms using native connectors or Zapier/Make
  • Conduct regular audits of marketing operations processes and recommend improvements
  • Support the wider team with technical implementation of marketing campaigns
  • Build and maintain documentation for all marketing operations processes and workflows

What we'd like you to have

  • 3-5 years experience in a marketing operations, CRM or automation-focused role
  • Deep experience with HubSpot (Marketing Hub, Sales Hub, Operations Hub)
  • Strong understanding of CRM data management, lead lifecycle and pipeline reporting
  • Experience building complex automation workflows, branching logic and lead scoring models
  • Comfortable with software integrations and troubleshooting technical issues
  • Analytical mindset with experience building reports and dashboards
  • Excellent attention to detail and documentation skills

It would be great if you had

  • Experience with Pardot/Salesforce, Marketo or other enterprise MAP/CRM systems
  • HubSpot certifications (particularly Marketing Software or Operations)
  • Experience with data enrichment tools (ZoomInfo, Clearbit, Cognism)
  • Familiarity with webhook-based integrations, custom API calls or basic scripting
  • Understanding of GDPR and data privacy compliance in a marketing context
  • Experience working in or with B2B SaaS or life science organizations

Why we think it's great to work at Marz

We believe great work comes from a positive, supportive environment. Here are some of the things we offer to make sure working at Marz is as rewarding as the results we deliver:

  • Flexible hybrid working
  • Professional development budget
  • Regular team socials and events
  • Pension scheme
  • Opportunity to work across multiple B2B brands and industries
  • Clear progression pathway
  • Supportive, collaborative culture
  • Top-spec MacBook
  • Dog-friendly office

Salary

£30,000 - £40,000

Location

Liverpool, UK (Hybrid)

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