Specialist life science marketing that generates qualified pipeline. We build marketing strategies for scientific and clinical buyers navigating long sales cycles and regulated markets.
Trusted by life science companies
Whether you are launching a new product, entering a new market or scaling an established brand, we bring deep life science marketing experience across the channels, content formats and buyer journeys that drive measurable results.
We deliver specialist marketing across the life science industry. Find your sector below.
The marketing strategies that work in SaaS or e-commerce do not translate to life science. Here is what makes marketing to scientific and clinical audiences unique.
Your audience includes PhDs, MDs and procurement specialists. Generic marketing language falls flat. You need content that respects the science.
FDA, EMA and MLR review processes create real boundaries around what you can say and how you can say it. Your marketing partner needs to understand this.
B2B life science deals take 6 to 18 months with multiple stakeholders involved. Your marketing needs to nurture relationships across the entire journey.
Scientists trust data, peer-reviewed evidence and demonstrated expertise. Your marketing must build authority through substance, not hype.
A full-funnel life science marketing methodology built for scientific and clinical audiences, from strategy through to execution and measurement.
Science-led positioning
We start by understanding your science, your buyers and your competitive landscape. Then we build a marketing strategy that speaks the language of researchers, clinicians and procurement teams.
Every channel and capability your life science company needs, delivered by a team that understands your buyers, your science and your regulatory landscape.
Numbers from our work with life science organizations.
We have spent years delivering life science marketing for companies across the industry. We understand the regulatory landscape, the technical buyer mindset and the multi-stakeholder sales processes that define life science.
That means no wasted time educating your agency on how life science marketing works. We hit the ground running with strategies that are purpose-built for your market from day one.
Deep experience across the life science industry. We know the science, the buyers and the sales cycles.
From awareness through to pipeline and revenue. We connect every marketing activity to measurable business outcomes.
You work directly with experienced marketers. No junior account managers, no learning on your budget.
Every strategy is backed by data. We track, measure and optimize relentlessly to maximize your marketing ROI.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Life science marketing is the practice of promoting products and services to buyers across the life science industry. It differs from general B2B marketing because the audience includes highly technical decision-makers such as scientists, clinicians and research directors who require evidence-based, scientifically accurate content. Life science marketing also involves navigating regulatory constraints from bodies like the FDA and EMA, managing longer sales cycles of 6 to 18 months, and building credibility through peer-reviewed data and thought leadership rather than traditional promotional tactics.
The most effective marketing channels for life science companies include SEO and content marketing (for building topical authority around scientific keywords), LinkedIn advertising (for reaching specific job titles and decision-makers at target organizations), Google Ads (for capturing high-intent search traffic from researchers and procurement teams), email nurture sequences (for moving prospects through long sales cycles), and industry conferences and events (for relationship building and brand visibility). The right channel mix depends on your product type, buyer personas and where your audience spends time.
We measure life science marketing ROI by tracking metrics across the full funnel. At the awareness stage, we monitor organic rankings, website traffic and share of voice for target keywords. At the consideration stage, we track content engagement, email open rates and webinar registrations. At the decision stage, we measure marketing qualified leads (MQLs), sales pipeline contribution and cost per lead. At the revenue stage, we attribute closed deals back to marketing touchpoints using CRM data, calculating marketing-sourced and marketing-influenced pipeline as a percentage of total revenue.
Life science companies benefit from working with a specialist agency because generalist agencies lack the domain expertise needed to create credible content for scientific audiences. A specialist life science marketing agency understands regulatory boundaries, speaks the language of your technical buyers, knows which channels drive results in your market and can hit the ground running without a lengthy education period. This translates to faster time-to-value, higher quality leads and marketing that genuinely resonates with researchers, clinicians and procurement teams.
A comprehensive life science marketing strategy includes buyer persona development for both technical and economic decision-makers, competitive positioning and messaging frameworks, a content strategy built around scientific topic clusters for SEO authority, demand generation programs across paid search and LinkedIn, email automation and lead nurture sequences aligned to your sales cycle, marketing operations infrastructure including CRM setup and lead scoring, and a measurement framework that connects marketing activity to pipeline and revenue.
