CRM management, automation workflows, lead scoring and reporting infrastructure that powers your growth engine and aligns sales and marketing.
Marketing operations is the invisible force that makes everything else work. From CRM setup and automation workflows to lead scoring and reporting dashboards, we build the infrastructure that connects your tools, cleans your data and gives your team the visibility to make better decisions.

We build the systems, data foundations and automation workflows that turn your marketing stack into a revenue-generating engine.
Your single source of truth
We set up, clean and optimize your CRM so sales and marketing work from the same data - with proper lifecycle stages, lead routing and pipeline visibility.
Most B2B organizations have the tools but not the setup. We build the operational backbone that connects your CRM, marketing automation, analytics and sales tools - so every lead is tracked, scored and routed to the right person at the right time.
Discuss Your OperationsDeep experience across Marketing Hub, Sales Hub and Operations Hub - from initial setup and migration to advanced automation and custom objects.
Behavior-based and demographic lead scoring models that prioritize the right leads and route them to the right sales rep automatically.
Regular audits, deduplication, enrichment and GDPR-compliant data management that keeps your database healthy and trustworthy.
Native and custom integrations between your CRM, MAP, website, analytics and sales tools - ensuring data flows seamlessly across your stack.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem