Specialist biotech marketing that translates complex science into commercial growth. We help biotech companies build pipeline, generate demand and establish market authority.
Trusted by biotech companies
Whether you are an early-stage biotech defining your go-to-market or an established company launching into new application areas, we bring deep biotech marketing experience that drives measurable results.
Biotech companies face unique marketing challenges that generalist agencies are not equipped to handle.
Your technology is novel and complex. Translating cutting-edge science into marketing that resonates with both technical evaluators and commercial buyers is a unique challenge.
Most biotech companies have lean marketing teams or none at all. You need an agency that can execute across channels without a large internal team to manage.
Biotech purchasing decisions involve extensive technical evaluation, pilots and multi-stakeholder sign-off. Your marketing needs to nurture prospects across months of due diligence.
Your prospects are scientists and researchers who see through generic marketing. You need content and campaigns that demonstrate genuine understanding of the science.
A full-funnel biotech marketing methodology designed for the unique challenges of marketing complex science to technical and commercial buyers.
Science-to-market positioning
We help biotech companies translate complex science into clear commercial positioning. From early-stage startups defining their go-to-market to growth-stage companies expanding into new territories, we build biotech marketing strategies that resonate with technical and commercial buyers.
Every channel and capability your biotech company needs, delivered by a team that understands your science and your buyers.
Numbers from our work with biotech organizations.
We have spent years working with biotech companies at every stage, from pre-revenue startups to established organizations scaling globally. We understand the science, the buyers and the commercial pressures that shape biotech marketing.
That means no wasted time explaining your technology to your agency. We hit the ground running with biotech marketing strategies that are built for your market from day one.
Deep experience with biotech companies. We understand your technology, your buyers and your growth challenges.
From awareness through to pipeline and revenue. We connect every marketing activity to measurable business outcomes.
You work directly with experienced marketers. No junior account managers, no learning on your budget.
Every strategy is backed by data. We track, measure and optimize relentlessly to maximize your marketing ROI.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Biotech marketing is the practice of promoting products, platforms and services from biotechnology companies to scientific, clinical and commercial buyers. It requires a specialist approach because biotech audiences are highly technical, purchasing decisions involve extensive scientific evaluation, and the messaging must accurately reflect complex biology, chemistry or engineering without oversimplifying. A generalist agency will struggle to create credible content for audiences who evaluate vendors through a scientific lens.
We act as an extension of your team, handling strategy, execution and reporting across all channels so you do not need a large internal marketing department. Many of our biotech clients have one or two marketing people internally, or none at all. We provide the full breadth of marketing capabilities, from content and SEO to paid media and marketing operations, with a senior team that understands biotech and can operate independently.
The most effective marketing channels for biotech companies include SEO and content marketing (to build authority around your application area and technology), LinkedIn advertising (to reach specific researchers, R&D leaders and procurement teams at target organizations), Google Ads (to capture high-intent search traffic from buyers actively evaluating solutions), and email nurture sequences (to maintain engagement across long evaluation cycles). Conference and event marketing also plays a key role in biotech, where face-to-face relationships influence buying decisions.
We measure biotech marketing success by tracking metrics across the full funnel. At the top, we monitor organic rankings, website traffic and brand visibility for target keywords. In the middle, we track content engagement, email performance and webinar registrations. At the bottom, we measure marketing qualified leads, sales pipeline contribution and cost per lead. We connect all of this to revenue using CRM data, so you can see exactly how marketing is contributing to commercial growth.
Paid channels like Google Ads and LinkedIn advertising can generate leads within the first few weeks. SEO and content marketing typically take 3 to 6 months to build meaningful organic traffic and authority. Given that biotech sales cycles often run 6 to 18 months, we focus on building a marketing engine that generates a consistent flow of qualified prospects over time, rather than short-term tactics that do not sustain.
