PPC & Advertising

Paid media that delivers measurable ROI

ROI-focused paid media campaigns across Google, LinkedIn and paid social - built, managed and optimized by B2B specialists who understand your buyer journey.

PPC & Advertising

Paid Media Campaigns Built for B2B Pipeline

We design and manage paid media campaigns that generate qualified leads and deliver measurable ROI across Google, LinkedIn and paid social.

B2B paid advertising requires a fundamentally different approach to B2C. We understand the longer sales cycles, complex buyer journeys and niche targeting that B2B campaigns demand - and we build campaigns that deliver real pipeline, not just vanity metrics.

Precision Targeting

ROI-Focused

Full-Funnel Campaigns

PPC campaign analytics and performance data

Our Approach

How we manage your paid media campaigns

A structured, data-driven approach to PPC that prioritizes qualified leads and measurable ROI over vanity metrics.

Strategy

Audience-first targeting

We research your ideal customer profiles, map the buyer journey and build campaign structures designed to reach decision-makers at every stage.

ICP and buyer persona development for targeting

Keyword research and negative keyword planning

Campaign structure aligned to the B2B buying cycle

Budget allocation across channels and funnel stages

Competitor ad landscape and auction insights analysis

Why Marzipan

Stop wasting budget on underperforming campaigns

Most B2B Google Ads accounts we audit are wasting 30-50% of their budget on irrelevant traffic, poor targeting and missing conversion tracking. We fix that - and build campaigns that generate qualified pipeline, not just clicks.

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