Case Studies

Proven marketing strategies. Real results.

From driving qualified leads to scaling global campaigns, our work speaks for itself. Explore how Marzipan helps ambitious B2B organizations deliver measurable ROI.

SciLeads case study
SciLeads

SciLeads Increase Pipeline by $1.4m and Bookings by $280k In 12 Months with Marzipan

SciLeads is a fast-growing lead generation tool and scientific database designed to help life science and pharmaceutical organizations grow their sales and marketing pipelines through relevant, data-driven insights.

+$1.4M
Pipeline Growth
+$280K
Total Bookings
+34%
Engaged Sessions
+54%
New Deals from Marketing

Services Used

Web DesignContent & SEOPPCEmail MarketingMarketing OpsGraphics & Animation
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A Global Biotechnology Research Company case study
A Global Biotechnology Research Company

Global Biotech Firm Slashes Lead Costs by 83% and Doubles Pipeline with Smarter PPC

A global leader in advanced analytical services partnered with Marzipan to transform underperforming PPC campaigns into a lean, high-ROI lead generation engine.

83%
Lower Cost Per Lead
+100%
Sales Pipeline
6.6x ROI
On PPC Investment

Services Used

PPCWeb DesignMarketing Ops
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Matrix Solicitors case study
Matrix Solicitors

Owning the Pipeline: How Matrix Solicitors Built Their Own Lead Engine

Matrix Solicitors moved away from costly packaged leads and built a scalable, in-house PPC pipeline with Marzipan, cutting cost-per-lead by 40% and generating 400 additional leads.

40%
Lower Cost Per Lead
+400
Additional Leads
66%
Better Conversion Rate

Services Used

PPCWeb DesignMarketing Ops
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