Graphics & Animation Design

Visuals that capture attention and communicate clearly

Eye-catching graphics, motion design and brand assets that support campaigns and bring your brand to life across every channel.

Graphics & Animation

Creative That Strengthens Your Brand and Drives Engagement

We create compelling visual storytelling and design assets that build brand recognition and support your marketing campaigns across every channel.

B2B markets are crowded, and strong visuals are no longer optional. From brand identity and campaign assets to animated explainers and sales collateral, our design team creates work that stops the scroll and communicates clearly.

Brand-Led Design
Campaign Assets
Motion Graphics
Motion design canvas showing an animated social graphic with a layer timeline
Our Approach

How we create your visual assets

From brand identity systems to animated explainers, every piece of creative we produce is designed to communicate your value with clarity and impact.

Brand Identity

Distinctive visual systems

We create cohesive brand identities that communicate your positioning - from logos and color systems to typography and visual guidelines. For positioning, messaging, and brand strategy, see our life science branding services.

Logo design and visual mark development
Color palette, typography and visual language systems
Brand guidelines documentation for team consistency
Stationery, templates and branded asset libraries
Brand refresh and modernization for established companies
Why Marzipan

Design that supports your marketing goals

Great design does more than look good. It communicates your offer clearly and drives action. Our designers work hand-in-hand with strategists to create visuals that support your campaigns and strengthen your brand across every channel.

Discuss Your Project

Brand guidelines & systems

Complete visual identity documentation ensuring consistency across every touchpoint, channel and team member.

Social media creative

Scroll-stopping graphics optimized for LinkedIn, Twitter and paid social - designed to generate engagement and build brand recognition.

Animated explainers

Short-form video and motion graphics that simplify complex products, processes and ideas for technical and executive audiences.

Sales collateral

Case studies, one-pagers, brochures and proposal templates that give your sales team professional, on-brand materials to close deals.

Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.

Mike Thurogood

VP Marketing, Instem

Our Work

Related case studies

View all case studies
From the Blog

Related articles

View all articles