Strategic content marketing and SEO that drives organic visibility, builds topical authority, and generates qualified leads for B2B organizations.
Content marketing and SEO are the foundation of sustainable B2B growth. Our approach combines deep keyword research, expert content creation and technical optimization to ensure your brand is found by the right people at the right time.
A research-led, systematic approach that combines expert content creation with technical SEO to drive sustainable organic growth.
Research-led planning
We start with deep audience research, keyword analysis and competitor audits to build a content roadmap that targets the right topics at the right time.
Search has changed. AI Overviews, zero-click results and evolving algorithms mean your content strategy needs to go beyond keywords. We build content ecosystems that establish your brand as the authority AI systems want to cite.
Discuss Your StrategyDeep, interconnected content ecosystems that signal expertise to search engines and AI systems, building authority around your core topics.
Comprehensive site audits, crawl optimization, Core Web Vitals improvements, schema markup and site architecture to maximize indexation and performance.
Content that demonstrates Experience, Expertise, Authoritativeness and Trustworthiness - the signals that matter most in modern search.
Answer Engine Optimization (AEO) that ensures your content is structured for AI Overviews and featured snippets, not just traditional rankings.
Our free AEO Audit analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. Get a full report on your AI visibility, technical readiness, and competitive positioning in under two minutes.
Run Your Free AEO Audit“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
