Marketo vs Pardot vs HubSpot vs Eloqua (2026): The Complete B2B Marketing Automation Comparison Including AI Agents and MCP Support

TL;DR

Choosing the wrong marketing automation platform does not just waste budget, it sets your entire go-to-market motion back by 12-18 months. Hidden costs and feature limitations rarely surface until you are months into using the platform, by which point you are locked into a two-year contract with little choice but to stay. This is a side-by-side comparison of the four dominant B2B marketing automation platforms in 2026: Adobe Marketo Engage, Salesforce Marketing Cloud Account Engagement (Pardot), HubSpot Marketing Hub, and Oracle Eloqua. We compare pricing, usability, email marketing capabilities, automation depth, personalization, dynamic content, customer relationship management (CRM) integration, data management, advertising integrations, app ecosystems, and AI/MCP support. We also cover something most comparison articles skip: what these platforms do not do well, and which dedicated software as a service (SaaS) tools you will likely still need in your tech stack regardless of which marketing automation platform (MAP) you choose.

Why the Platform Decision Matters More Than Marketers Admit

A bad MAP selection is not obvious for at least 6-12 months. The platform gets implemented, campaigns launch, leads flow. Then the limitations emerge. Workflows that should take a day take a week. The Salesforce sync breaks in a way nobody can diagnose. The personalization you need requires a tier upgrade that doubles your contract. Sales stops trusting the leads.

Switching platforms mid-stream is expensive, disruptive, and time-consuming, typically involving data migration, re-implementation, retraining, and a 3-6 month period of reduced marketing effectiveness while the new platform beds in.

This guide is designed to help you get the decision right the first time, or to validate that your current platform is still the right fit as your organization grows.

A framing note before the deep-dives: none of these tools are bad. Each is the best choice in the right context. The goal is not to declare a winner; it is to help you identify which is the right winner for your organization.

The Four Platforms at a Glance

Before the deep-dive, the one-line positioning of each. If your team is smaller or your budget is tighter than these platforms require, ActiveCampaign and Mailchimp are the natural starting points worth evaluating first. For the mid-market and enterprise segment, these four remain the category standard:

• Adobe Marketo Engage: The most flexible and powerful B2B automation engine for organizations with dedicated marketing operations teams
• Salesforce Marketing Cloud Account Engagement (Pardot): The natural home for Salesforce CRM-first organizations that need clean, native marketing-to-sales data flow
• HubSpot Marketing Hub: The fastest path to a functional, all-in-one marketing engine for growing B2B teams that do not want to manage a complex tech stack
• Oracle Eloqua: The enterprise-grade choice for large, complex organizations with multi-division requirements and non-negotiable data governance standards

Now let us go deep.

Pricing and Cost Models

A Note on Pricing Transparency

One of the most material differences between these platforms is how transparent they are about pricing. HubSpot publishes its list prices publicly and updates them regularly. Marketo and Eloqua require a sales conversation for any meaningful pricing information. Pardot publishes tier pricing but requires Salesforce CRM as a dependency, a cost many comparisons conveniently omit.

All prices shown below are list prices as of early 2026. In practice:

• HubSpot: 30-35% discounts available through negotiation, particularly for annual prepayment or multi-Hub bundles. (Tropic HubSpot pricing analysis)
• Marketo: Quote-based; no published list prices. Discounts common for multi-year agreements.
• Pardot: Typically 10-20% off list for new customers; 40-50% possible for large strategic deals. (Pardot vs Marketing Cloud pricing breakdown)
• Eloqua: List prices are starting points, not endpoints. Enterprises routinely achieve 30-60% off list through negotiation. (Eloqua pricing and licensing advisory)

HubSpot Marketing Hub Pricing

HubSpot is the most transparently priced of the four platforms. As of 2026, Marketing Hub pricing breaks down as follows:

Additional contacts are sold in tiers: at Professional, additional 5,000 contacts cost ~$250/month. At Enterprise, additional 10,000 contacts cost ~$100/month. (HubSpot Marketing Hub pricing guide)

The caveat: HubSpot's pricing escalates significantly with contact volume. A Professional plan at 50,000 marketing contacts is a very different investment than at 2,000. Model your expected database size before benchmarking HubSpot costs. Also note: HubSpot Marketing Hub Professional and Enterprise require mandatory onboarding fees ($3,000 and $6,000-7,000 respectively) on top of the subscription. These are not optional.

Salesforce Marketing Cloud Account Engagement (Pardot) Pricing

Pardot's pricing is contact-based, with all tiers capped at 10,000 contacts except Premium (75,000). Additional contacts are charged at $50 per 10,000 above the included limit.

The critical additional cost: Pardot requires an active Salesforce CRM license to function. If you do not already have Salesforce Sales Cloud, you need to factor in Salesforce licensing separately, typically $75-$300+ per user/month for Sales Cloud Professional to Enterprise editions. For a team of 10 sales reps on Salesforce Professional, that is an additional $9,000/year minimum.

Adobe Marketo Engage Pricing

Marketo does not publish list prices. Pricing is sold as an annual subscription based on a combination of edition and contact database size. All pricing requires a direct quote from Adobe or an authorized partner.

The actual price depends heavily on your database size, which add-ons you require, and your negotiating position. Enterprise deals at 200,000+ contacts with Marketo Measure and advanced account-based marketing (ABM) can reach $8,000-$15,000/month or more. Implementation costs for medium-sized businesses start at $5,000-$20,000; for large enterprises, implementation can exceed $50,000-$100,000. (Marketo Engage pricing analysis)

Oracle Eloqua Pricing

Eloqua's pricing is contact-band based, the most distinctive and potentially surprising cost model of the four. As your contact database grows, costs do not scale linearly: crossing a contact band threshold can trigger a significant step-change in annual cost.

The band-jump risk: crossing a contact band threshold, even by a few hundred contacts, can trigger a $24,000-$67,000+ annual cost increase. Eloqua pricing is the most operationally demanding cost model to manage because it requires active database hygiene as a direct financial discipline. (Eloqua pricing and licensing advisory)

The Master Comparison Grid

The tables below compare all four platforms across the key dimensions that matter for B2B marketing operations teams in 2026.

Part 1: Core Email Marketing and Automation

Part 2: Marketing Automation Depth

Part 3: Data Management

Part 4: CRM Integration

Part 5: Personalization and Dynamic Content

Part 6: Advertising Integrations

Part 7: Apps, Extensions, and API

Part 8: Forms, Landing Pages, and Web Integration

Part 9: UX and Usability

Pricing Summary

Deep Dives: What Each Platform Does Best

HubSpot Marketing Hub: The All-in-One Operator

Where it leads: HubSpot's strongest advantage is speed-to-value. No other platform in this comparison gets you from sign-up to first campaign faster, or with less technical overhead. The Workflows builder is the most user-friendly automation interface in the B2B MAP market; marketers who have never configured automation before can build functional programs within hours.

The native CRM is a clear differentiator for teams that do not already have Salesforce. Instead of paying for MAP and CRM separately and managing an integration between them, HubSpot gives you a unified data model where marketing activity and sales pipeline live in the same record, with no sync lag.

HubSpot's email marketing capabilities are comprehensive: visual drag-and-drop builder, Smart Content personalization, A/B testing at Professional, AI-driven A/B and predictive lead scoring at Enterprise. The platform handles most B2B email marketing best practices out of the box. Email marketing capabilities worth highlighting:

• Smart Content adapts email body copy, CTAs, and imagery based on contact properties or list membership, no developer required
• Send-time optimization at Enterprise learns the optimal delivery window per contact
• Advanced reporting shows email revenue attribution directly in the CRM

Where it has natural limits: HubSpot's automation works well to a defined scale and complexity. For organizations with very large databases, complex multi-division structures, or advanced ABM requirements, the platform becomes constraining. Custom objects, which let you model any business process in the CRM, are only available at Enterprise, and advanced ABM features are similarly tier-gated. Pricing escalates quickly with contact volume. A team with 100,000 marketing contacts will see the contact overage model become a significant line item. And while HubSpot does everything reasonably well, it does not always do everything best; the SEO tools are helpful but will not replace a dedicated SEO platform, and the social media tools cover the basics but trail dedicated social management tools.

Salesforce Marketing Cloud Account Engagement (Pardot): The Salesforce Specialist

Where it leads: If your organization runs Salesforce Sales Cloud and your sales team's workflow is built around it, Pardot's native bidirectional sync is difficult to beat. Sales reps see marketing engagement history, email opens, page visits, form fills, and scoring directly on the lead and contact record in Salesforce, in real time, without any middleware. No other platform in this comparison handles the Salesforce-native integration as cleanly.

Pardot's Engagement Studio is a well-designed visual canvas that makes building multi-step nurture programs intuitive. The logic of "wait, check condition, branch" maps naturally to how most marketers think about nurture, and Pardot implements it cleanly. For B2B demand generation in Salesforce-first organizations, Pardot's lead management is particularly strong: opportunity-based triggers fire automatically when a CRM deal is created or moves stage, routing contacts into the correct program without manual intervention. Email marketing capabilities worth highlighting:

• HML (Handlebars Merge Language) enables sophisticated dynamic content in emails, field-level personalization that goes beyond simple merge tags
• List emails and automation-driven emails share the same template architecture, making consistent branding straightforward to maintain
• B2B Marketing Analytics Plus (available as an add-on) provides multi-touch campaign attribution directly tied to Salesforce opportunity data

Where it has natural limits: Pardot's innovation cadence has historically trailed HubSpot and Marketo. The UI, improved with the Lightning refresh in 2022, is less polished than HubSpot's. The platform's Salesforce dependency cuts both ways: a strength for Salesforce-native organizations, a complexity for anyone else. Advanced features like Einstein AI scoring, ABM capabilities, and multi-business-unit management are tier-gated to Advanced and above, a meaningful additional investment over the Growth tier. And the Premium tier, at $15,000/month, is a significant commitment for mid-market organizations.

Adobe Marketo Engage: The Automation Powerhouse

Where it leads: Marketo's Engagement Programs are the most sophisticated nurture engine in B2B marketing automation. The ability to build multi-stream programs with complex decision logic, behavior-based branching, engagement scoring, and dynamic content that adapts to individual contact behavior, all within a single program architecture, is difficult to replicate in any other MAP.

For ABM, Marketo's Account Smart Lists and AI-driven account scoring give MOps teams a precise, data-driven account prioritization capability that scales to enterprise requirements. Combined with Marketo Measure (the multi-touch revenue attribution product, available on higher tiers), Marketo gives marketing leaders the most comprehensive view of how marketing investment drives revenue. Marketo's LaunchPoint partner ecosystem (500+ integrations) and its open, well-documented API mean that organizations with complex tech stacks can build Marketo into the center of their revenue operations without running into hard integration walls. It supports up to 5 million email sends per hour at the highest performance tier. Email marketing capabilities worth highlighting:

• Dynamic Content blocks enable field-level personalization across email, landing pages, and web, the most granular personalization model in this comparison
• Predictive Content uses AI to recommend the highest-performing content asset for each individual contact based on behavioral signals
• Champion/Challenger testing allows email variants to compete over time, with the winner determined by performance data rather than a fixed test window

Where it has natural limits: Marketo's UI is widely acknowledged as dated and non-intuitive. That is not a minor complaint; it is a material factor in team adoption, training costs, and the day-to-day experience of the marketers using the platform. For organizations without dedicated Marketo administration expertise, the platform reads as engineer-built rather than marketer-built. Adobe has been investing in UX improvements, but the gap with HubSpot on usability remains significant. Cost and complexity are the other material considerations. Marketo is not the right platform for small or early-stage marketing teams, and the implementation investment required to configure it correctly means the cost of getting it wrong is high.

Oracle Eloqua: The Enterprise Data Engine

Where it leads: Eloqua was built for complexity. Multi-division enterprises with separate business units, multiple brands, global marketing operations, and rigorous data governance requirements will find capabilities in Eloqua that the other three platforms do not natively offer at the same level of sophistication.

The Contact Washing Machine, Eloqua's native app for automated contact data cleansing, normalization, and standardization, is the best built-in data hygiene tooling in the MAP market. Oracle Eloqua's data management capabilities allow for data deduplication, normalization, and augmentation to keep data clean and updated, and Eloqua enables integration with dozens of third parties to complete account and contact data. For large enterprises where data governance is non-negotiable, this matters. The Campaign Canvas is intuitive for the complexity it handles, a drag-and-drop interface for multi-step, multi-branch campaign journeys that many enterprise users find cleaner than Marketo's campaign builder. Eloqua's AppCloud marketplace offers approximately 400 integrations, with particular depth in enterprise platforms (Oracle CX, ERP systems, compliance tools). Email marketing capabilities worth highlighting:

• Multi-brand email architecture: separate brand identities, dedicated sending domains, and distinct data governance models within a single Eloqua instance
• Advanced form and landing page capabilities with data routing logic that handles complex multi-step conversion flows
• Enterprise-grade deliverability infrastructure with dedicated IP management as standard at higher tiers

Where it has natural limits: Eloqua is the most expensive platform in this comparison on an absolute cost basis, and the contact-band pricing model creates a unique financial risk: crossing a contact threshold mid-contract can trigger a significant cost step-change that budget owners need to anticipate. Active database management is not optional with Eloqua, it is a direct financial requirement. The platform requires the most technical resource to deploy and manage. Smaller marketing teams without a dedicated Eloqua administrator will not get full value from the platform. And Eloqua's innovation cadence, like Pardot's, has at times lagged HubSpot and Marketo.

AI Features and MCP: The 2026 Platform Layer That Changes the Math

If you are benchmarking marketing automation platforms in 2026 and ignoring AI features and Model Context Protocol (MCP) support, you are benchmarking the wrong product. All four platforms covered here have moved AI from "useful add-on" to "primary capability" in the last twelve months, and the gap between them is now wider than at any point since the original Marketo-vs-Eloqua comparisons of 2014.

The biggest single shift: native MCP servers, the open standard that lets AI agents like Claude, ChatGPT, and Copilot read from and write to your platform via natural-language prompts. Where MCP exists, your team can build campaign briefs, audience segments, and lists directly from a conversational client, with no developer in the middle. Where it does not, you are back to API integrations, third-party connectors, or waiting.

MCP Server Status, May 2026

Native MCP support across the four platforms, May 2026:

• Adobe Marketo Engage, closed beta: the Marketo MCP Server was announced at Adobe Summit (April 2026) and exposes "more than 100 operations across forms, programs, smart campaigns, leads, emails, snippets, lists, and folders." It is hosted by Adobe, with no self-deployment required, and access is allowlisted by Munchkin ID.
• Salesforce MCAE (Pardot), generally available: Salesforce Hosted MCP Servers reached GA in April 2026, included for Enterprise Edition orgs and above. MCAE objects are reachable through Salesforce's platform endpoints (describe, query, data, flows, Apex actions).
• HubSpot Marketing Hub, generally available: the HubSpot MCP Server hit GA in the Spring 2026 Spotlight after moving through public beta from September 2025. Exposes contacts, companies, deals, tickets, engagements, content, and marketing items across all hubs and tiers.
• Oracle Eloqua, no native server: Oracle's official MCP catalog lists only AI Database, MySQL/HeatWave, and OCI services. Eloqua MCP access is third-party only: CData (read-only via JDBC), Zapier MCP, or community-built servers.

For a buyer choosing a platform now, that alone shifts the calculus. Three of the four are ready for agent-driven workflows; one is reliant on partner ecosystems to fill the gap.

Adobe Marketo Engage: The Most Aggressive AI Repositioning

Adobe used Summit 2026 to rebrand Experience Cloud as "CX Enterprise" and announce a CX Enterprise Coworker tier of persistent, self-learning agents built on MCP and the Agent2Agent (A2A) standard. For Marketo customers specifically, the practical artifacts are concrete:

• MCP-driven program operations: prompt "create a smart campaign called Lead Scoring Update in folder X" inside Claude Desktop or VS Code, and Marketo executes the corresponding REST API call. Adobe's own documented examples include cloning forms, finding leads by email, and triggering bulk lead exports.
• Native Marketo agents: purpose-built agents for program creation, campaign validation, smart list building, lead import enrichment, and data normalization.
• Conversational chat panel as primary UI: the long-standing Marketo UX criticism is being addressed with a chat layer over the existing platform, rather than a UI rebuild.
• GenAI in Email Designer with Manage Brands (beta): native generative content with brand governance, inside the email editor.

This is the most ambitious AI repositioning of the four vendors, and it directly addresses Marketo's longest-standing weakness. Whether the promise lands in 2026 depends on how quickly the closed beta opens to general access, but the architectural commitment is unambiguous.

Salesforce MCAE (Pardot): Agentforce as the Bridge

Salesforce's AI story for MCAE customers runs through Agentforce, which reached "Agentforce 360" branding at Dreamforce 2025. MCP is now GA at the platform layer, which means MCAE data is reachable through the same hosted endpoints used by the broader Salesforce org. The catch: full marketing-agent capability sits inside Marketing Cloud Growth and Advanced (the Data Cloud-native stack), not native MCAE alone.

• Agentforce Campaigns: generates campaign briefs, builds audience segments via natural-language prompts, drafts email and SMS copy, and configures Flow journeys. Available to Growth, Plus, Advanced, and Premium MCAE editions through the connector.
• Einstein for MCAE bundled at higher tiers: Einstein Lead Scoring is now included with MCAE Advanced and Premium (previously a $3,000/month add-on), alongside Behavior Scoring, Send Time Optimization, and Engagement Frequency.
• Flex Credits pricing for Agentforce: consumption-based at $0.10 per action (20 credits per action; 100,000-credit packs at $500), introduced May 2025 alongside the original $2 per conversation model.

For Salesforce-first organizations, the AI story reinforces the existing case for Pardot/MCAE: most of the work happens at the platform layer, not the marketing module, which means the org-wide Agentforce investment extends to marketing without a separate negotiation.

HubSpot Marketing Hub: The MCP Surface That Is Already in Production

HubSpot's Breeze brand consolidates Copilot (the conversational assistant), Agents (named, outcome-priced workers), and Intelligence (third-party data enrichment and buyer intent). Of the four platforms, HubSpot's MCP server has been production-ready for the longest period.

• HubSpot MCP Server: GA since the Spring 2026 Spotlight, exposing contacts, companies, deals, tickets, engagements, content, and marketing items. The self-service MCP Auth Apps UI shipped January 2026, which means individual marketers can connect their MCP client to a sandbox or production portal without admin help.
• Breeze Copilot: free in-app assistant for all paid HubSpot users, trained on HubSpot's "Loop Marketing" playbook to build ICPs, brand guides, and campaign briefs.
• 18 Breeze Agents announced at INBOUND 2025: including Content Agent, Social Agent, Customer Agent ($0.50 per resolved conversation, outcome-priced from April 2026), and Prospecting Agent ($1 per lead recommended for outreach).
• HubSpot AEO (answer engine optimization): tracks brand visibility across ChatGPT, Gemini, and Perplexity, released in the Spring 2026 Spotlight.
• Predictive lead scoring at Enterprise: AI-driven contact scoring requires Marketing Hub Enterprise; Professional retains rule-based scoring.

HubSpot's edge is operational: AI features ship across pricing tiers more aggressively than the others, and the MCP server has been usable in production for over six months. For mid-market B2B teams, that is a meaningful head start.

Oracle Eloqua: Mature AI, Missing the MCP Layer

Eloqua's AI suite (now called Advanced Intelligence) is mature, well-integrated into core campaign workflows, and as of June 2025 included free for all Eloqua customers (it was previously a paid add-on). The gap is at the agent layer: Oracle has not released a native MCP server for Eloqua, which means the platform's AI capabilities live inside Eloqua rather than being addressable from external agent clients like Claude or Copilot.

• Generative AI in Email, Landing Page, Dynamic Content, Shared Content, and SMS editors: content generation, content variations, subject line generation, and multi-language support, powered by Oracle Cloud Infrastructure Generative AI.
• Send Time Optimization, Fatigue Analysis, and Account Intelligence: the established Eloqua AI features, all now bundled rather than priced as add-ons.
• No native MCP server: third-party access via CData (read-only via JDBC) and Zapier MCP exists, but neither is Oracle-built or Oracle-supported.
• Oracle AI Agent Studio for Fusion: hosts marketing agents (Program Planning, Brief, Orchestration, Buying Group, Audience Analysis, Copywriting), but these run in Fusion Marketing, not natively inside Eloqua. The 26A release added the ability to connect external MCP servers to Agent Studio, which is the most likely future bridge for Eloqua-anchored data.

For enterprise Eloqua customers, the practical implication is that any agent-driven workflow you want to build in 2026 will require a third-party MCP layer, a custom integration, or a Fusion deployment. The AI quality is strong; the agent ecosystem has not caught up.

What This Means for Your Platform Decision

The platform comparison conversation has changed in a way most 2024-era buying frameworks do not account for. If your team uses Claude, ChatGPT Enterprise, or Copilot as primary working tools (and increasing numbers of B2B marketing teams do), the platform's MCP posture is now part of the buying decision, not a future consideration.

HubSpot's MCP has been GA long enough to function as a stable production tool today. Marketo's repositioning is the most ambitious of the four but is still mostly in beta. Pardot/MCAE inherits Salesforce's platform-layer MCP at GA, which is meaningful for Salesforce-first orgs already on Enterprise Edition. Eloqua has the largest gap to close on the agent layer, even though its underlying AI features are mature. Six months from now, parity may be closer. As of May 2026, it is not.

The Tech Stack Reality: What No MAP Covers Fully

Every marketing automation vendor positions their platform as doing everything. Marketo, Pardot, HubSpot, and Eloqua do have a wide surface area: forms, landing pages, webinars, SEO tools, social media publishing, chat, and more. There is a distinction between feature presence and feature quality. The fact that a MAP includes an SEO tool does not mean it replaces a dedicated SEO platform. The fact that it includes chat functionality does not mean it replaces a purpose-built conversational marketing tool.

The Principle: Breadth vs. Depth

All four platforms are built primarily for email marketing automation, lead management, and CRM integration. That is where they invest the most engineering resource and where they are best-in-class. When you move into adjacent capabilities (SEO, social media management, webinars, intent data, conversational AI, sales engagement, account intelligence), you are often looking at features that are:

• Useful for basic use cases (they will get you started)
• Not designed to replace a dedicated, purpose-built tool for that category
• Often a tier-gating consideration (the version you get at Professional may be notably less capable than the Enterprise version)

Where You Will Likely Still Need Supporting Tools

None of this is a criticism of the MAP platforms. A MAP that tries to do everything typically does nothing exceptionally. The strategic question for your tech stack is not "which MAP covers the most ground?" but "which MAP does what matters most to us best, and where will we use complementary tools to fill real gaps?" The best marketing technology stacks in B2B are deliberately composed: a MAP anchors the automation and CRM layer, with purpose-built tools layered around it for specialized capabilities. MAP vendors know this; the best build their integration ecosystems to support it.

How to Choose: A Framework

The right platform is not the one with the most features. It is the one that fits your context across five dimensions.

1. CRM Ecosystem

• Salesforce-first: Pardot is the path of least resistance; Marketo is a strong alternative with more flexibility
• HubSpot CRM: HubSpot Marketing Hub is the obvious choice
• Microsoft Dynamics: Marketo has the strongest Dynamics integration
• Oracle CX / multi-ERP: Eloqua

2. Team Size and Technical Capability

• Small team, lean on MOps: HubSpot
• Growing team with some MOps expertise: Pardot or HubSpot Professional
• Dedicated MOps + admin resource: Marketo
• Dedicated technical team + enterprise IT: Eloqua

3. Automation Complexity Requirements

• Foundational to intermediate: HubSpot or Pardot
• Advanced multi-stream, behavior-driven: Marketo
• Enterprise multi-division, data governance critical: Eloqua

4. Budget Range (annual, all-in)

• Under $5,000/year: ActiveCampaign (Plus or Professional plan covers most SMB automation needs), Mailchimp Essentials or Standard
• Under $15,000/year: HubSpot Starter/Professional
• $15,000-$50,000/year: HubSpot Professional, Pardot Growth/Plus
• $50,000-$150,000/year: Pardot Plus/Advanced, Marketo Growth/Select, HubSpot Enterprise
• $150,000+/year: Marketo Prime/Ultimate, Eloqua Standard/Enterprise

5. Data Scale and Complexity

• Under 50,000 contacts, single brand: Any platform
• 50,000-500,000 contacts, multi-persona: Marketo or Pardot Plus/Advanced
• 500,000+ contacts, multi-brand or global: Eloqua or Marketo Ultimate

Read the Full Series

• Part 1: MAP Foundations and Funnel-Stage Automation
• Part 2: The Campaign Playbook
• Part 3: The Five-Tier Maturity Model
• Part 4: Email Deliverability Fundamentals
• Part 5: Marketo vs Pardot vs HubSpot vs Eloqua (this article)

Frequently Asked Questions

How Marzipan Can Help With Your Marketing Automation

Email marketing is rarely one job. It is at least six: audience building, copywriting, design and production, scheduling and send management, performance monitoring, and connecting email activity back to leads and pipeline. Most B2B teams have one or two of those covered. Very few have all of them running well simultaneously.

At Marzipan, we work with B2B marketing teams as a fixed-fee, senior marketing partner. That means we can wholly own your email marketing and marketing operations functions or slot into the parts that need the most support, without project fees or hourly billing. Whether you are selecting a new platform, migrating between them, or trying to get more out of the one you already have, get in touch with the Marzipan team.