Why Marzipan

See exactly why B2B teams switch to us.

Tell us where your current setup falls short. We'll show you the gap you're feeling, and how we close it: senior specialists across every channel, focused on pipeline and revenue, under one flat monthly fee.

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What's holding your growth back?

Pick what sounds familiar. We'll show you the gap you're feeling right now, and exactly how we close it.

I'm struggling with

The gap you're feeling

Costs keep creeping, and you can't forecast them.

Every campaign becomes a new line item. Retainers grow, scopes get renegotiated, and a slice of your ad spend disappears into management fees. You can never tell leadership what marketing will actually cost next quarter.

How Marzipan closes it

One flat monthly fee covers strategy, execution and every channel. No percentage-of-spend markup, no project quotes, no surprise invoices. You know the number, and we own the output.

6.6x average ROI across our B2B clientsView our pricing guide
Side by side

Marzipan vs. the typical agency

Same brief, two very different setups. Here's what actually changes.

MarzipanTypical agency
Senior specialists on one accountable team
Marzipan: yes
Typical agency: no
Life science fluency across every channel
Marzipan: yes
Typical agency: no
Strategy and execution by the same senior team
Marzipan: yes
Typical agency: Split
Reporting tied to pipeline and revenue
Marzipan: yes
Typical agency: no
Everything in one flat monthly fee
Marzipan: yes
Typical agency: no
Multi-channel campaigns under one roof
Marzipan: yes
Typical agency: Some
No long lock-in contracts
Marzipan: yes
Typical agency: no
The cost

One flat fee. Everything included.

Agency pricing is where comparisons fall apart, because the quotes aren't measuring the same thing.

How agencies usually quote

  • A base retainer that looks reasonable on page one
  • A media management fee, charged as a percent of ad spend
  • Setup and onboarding fees, billed up front
  • Anything outside scope, quoted per project
  • Tools and licenses, passed straight through

Invoice costs fluctuate month-to-month, gradually increasing with add-ons and overage fees.

How Marzipan works

  • One flat monthly fee, agreed up front
  • Strategy, web, PPC, content, email, ops and CRM, all included
  • Reporting and optimization built in, not billed extra
  • No percentage-of-spend markup
  • No surprise invoices, ever

The invoice in month one is the same as the invoice in month 12. No extra costs.

There's a structural advantage underneath it, too. We're based in the UK and work with clients globally, so senior specialists cost less than the big US names. Same work, better rate.

Download the pricing guide
How it works

We become your marketing team

Not a vendor you brief and chase. We plug into your existing team and tools from day one, and take ownership of the roles you'd otherwise have to hire, one senior specialist at a time.

Plug-and-play. One team, every channel, integrated on day one.

Web design

Sites that convert

Lead generation

Leads that qualify

PPC & paid

Demand that pays back

Analytics

Numbers you trust

Marketing ops

The plumbing, fixed

CRM

Pipeline, managed

Switch story

We replaced their agency. They stayed.

When SOPHiA GENETICS came to us, they were working with another leading life science agency and were unhappy on the things that matter most: cost, quality, and the overage fees that kept stacking up. The last straw came midway through a website rebuild the agency had fumbled, so we stepped in during the build, rectified it, and launched on time. We then integrated fully with their internal marketing team, our senior people running both strategy and hands-on delivery to drive marketing-attributed pipeline, MQLs, and revenue. Four years and an IPO later, we are still their team.

Before us

  • Sold by the senior team, then handed to juniors to deliver
  • Slower turnarounds, and output that often needed reworking
  • Rising, unpredictable costs, with hourly tracking and overage fees

With Marzipan

  • The senior team does the work, start to finish
  • Faster turnarounds and higher-quality output
  • One flat monthly fee, no hidden costs
  • Every channel under one accountable team
We moved to Marzipan mid-stream and never looked back. The output is faster, the quality is higher, and for the first time we have one team that owns the whole picture.
AH

Andrew Hadji-Hannas, Head of Marketing

SOPHiA GENETICS

Proof

Don't take our word for it. Read the case studies.

Real programs, real numbers, across life sciences and B2B.

View all case studies
Demand generation
88%
increase in marketing-sourced pipeline

SciLeads

Marketing-sourced pipeline up 88% in 12 months, driven by a full-funnel demand program.

Read the case study
Web design & dev
100+
pages rebuilt

Instem

A full brand and website rebuild on WordPress for a global life sciences software leader.

Read the case study
Demand generation
90 days
to a demand engine

Laboratory services group

From a fragmented setup to a full demand engine, stood up on a single 90-day roadmap.

Read the case study
De-risked

What switching actually looks like

The fear of switching keeps teams paying for underperformance. Here's how we take the risk out of every step.

01

A blunt audit

We review your setup, data and spend, and tell you straight what we'd keep and what we'd change.

02

A transition plan

We map the handover, take over accounts and tools, and keep delivery live with zero gaps.

03

First 90 days

Quick wins first, then the compounding work. You see real momentum inside the first quarter.

04

Easy to leave

No hostage contracts. Clear terms, and a clean handover if you ever go, so you're never stuck.

FAQs

Switching agency FAQs

If your reporting talks about activity instead of pipeline, if every new idea becomes a new invoice, or if you're managing the agency more than they're managing your growth, you're not getting senior-led work. A free audit shows you the gap, no switch required to find out.

Choosing or switching

Start with a free audit

Get a free marketing audit from some of the most senior experts in B2B marketing. We'll give you actionable insights, with no obligation.