LIVERPOOL, England and BOSTON, US, March 31, 2026 - Marzipan, a B2B marketing agency specializing in the life sciences sector, today announced the launch of its Free AEO Audit Tool, available at wearemarzipan.com/aeo-audit. The tool provides life science and biotech companies with a comprehensive assessment of their visibility within AI-powered search platforms, at no cost.
As AI-driven answer engines increasingly shape how researchers, procurement professionals, and decision-makers discover vendors and solutions, many life science companies have limited insight into whether their brand appears in these results. Answer Engine Optimization (AEO) addresses this gap by evaluating how effectively a company's digital presence translates into visibility within large language model outputs.
What the Audit Measures
The Marzipan AEO Audit analyzes four critical dimensions of AI readiness:
- AI Visibility - measuring brand presence in LLM-generated answers
- Technical Signals - assessing structured data and crawlability
- E-E-A-T - evaluating content authority and trust signals
- Competitive Positioning - benchmarking results against industry competitors
The audit is powered by live AI analysis and delivers a full report in approximately 90 seconds.
“Traditional SEO remains important, but it is no longer the complete picture. AI platforms are becoming a primary discovery channel for life science professionals evaluating products and services. Companies that do not understand how they appear in these results are operating with a blind spot. This tool gives them that visibility for free.”
Joe Chamberlain, Head of Digital Marketing at Marzipan
Deep Life Science Expertise
Marzipan's team brings over 50 years of combined marketing experience and approximately 20 years of dedicated life science sector expertise. The agency serves clients across biotechnology, pharmaceutical, medtech, and diagnostics verticals, with a focus on delivering measurable commercial outcomes through integrated digital marketing programs.
The Free AEO Audit Tool is available immediately at wearemarzipan.com/aeo-audit. No account creation or credit card is required.
About Marzipan
Marzipan is a specialist B2B marketing agency for the life sciences industry, headquartered in Liverpool, England. The agency delivers SEO, content marketing, PPC, web development, and marketing operations for biotech, pharmaceutical, medtech, and diagnostics companies worldwide. For more information, visit wearemarzipan.com.
Media Contact: Joe Chamberlain, Director, Marzipan - joe@wearemarzipan.com
Written by
Joe Chamberlain
Head of Digital Marketing
Joe has over a decade of experience delivering high-impact digital strategies for B2B and B2C brands. He's built more than 200 websites and led countless SEO and performance marketing initiatives - each one focused on driving measurable ROI and sustainable growth.
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