SciLeads is a fast-growing lead generation tool and scientific database designed to help life science and pharmaceutical organizations grow their sales and marketing pipelines through relevant, data-driven insights.
SciLeads' sales processes have consistently delivered strong results, generating demos, pipeline, and bookings from cold outreach. However, their marketing efforts lagged behind, with limited lead generation from marketing sources and an absence of content that demonstrated the platform's features, benefits, and value.
While SciLeads excelled at converting demos into bookings, the lack of marketing-generated leads created significant hurdles:
The client's website had long been held back by an outdated and restrictive CMS that made even simple updates slow and cumbersome. To unlock growth, we migrated the site to WordPress, providing a faster, more flexible foundation that gave their internal team the autonomy to launch content and campaigns at speed.
Beyond usability, the rebuild delivered technical improvements too: cleaner code, improved performance, and a structure that's fully optimised for search. The result? A future-proof platform that's easier to manage, faster to scale, and built to perform.
To drive engagement and increase qualified leads, we introduced a suite of interactive tools designed to let users experience real value before speaking to sales. These included features like the "Event Finder" and "Funding Search," which empowered prospects to explore relevant opportunities directly on the site.
By offering utility upfront (without requiring a commitment), these tools acted as natural entry points into the sales funnel, boosting conversions while positioning the client as a genuinely helpful partner from the first interaction.
To support ongoing demand generation, we created a range of high-value resources tailored to the client's target audiences. These included ebooks, sales guides, and case studies – each crafted to educate, inspire, and convert.
One standout piece, The Science of Selling to Scientists, offered actionable insights for commercial teams looking to sharpen their approach to scientific sales. Designed with conversion in mind, every asset was carefully branded, visually engaging, and strategically positioned across the site to drive lead capture and nurture interest from high-intent prospects.
To strengthen organic visibility and position the client as a trusted voice in their space, we developed and executed a focused content strategy. Weekly blog posts were crafted around high-intent SEO keywords, helping to drive consistent traffic growth and improve engagement across key landing pages.
Alongside this, we produced educational content that showcased how to use SciLeads more effectively for sales prospecting – arming potential customers with practical value while reinforcing the platform's unique strengths. The result was a steady stream of qualified visitors and a stronger foothold in search.
We overhauled the client's email marketing by migrating their communications from MailChimp to HubSpot – unlocking more advanced automation, segmentation, and reporting capabilities. As part of the transition, we also carried out a full database clean-up and re-permissioning process, growing their GDPR-compliant subscriber base from 6,000 to over 22,000.
With the new system in place, SciLeads could deliver more targeted, relevant content at scale – driving stronger engagement, better deliverability, and a measurable uplift in email performance.
To turn more visitors into leads, we applied a focused conversion rate optimization (CRO) approach across key web pages. This involved redesigning layouts, improving content clarity, and refining calls to action – ensuring every page was built to engage, inform, and convert.
By aligning messaging with user intent and removing friction from the journey, we increased both time on site and form submissions, transforming static pages into high-performing lead drivers.
In our example below, pivoting from a demo page to a trial page increased conversions by 60% for SciLeads.
To bring the SciLeads platform to life on key landing pages, we designed a series of short, looping animations that highlighted core features in a clear and engaging way. These were strategically placed in hero sections to immediately capture attention and visually communicate value, without requiring users to scroll or read lengthy copy.
Each animation was purpose-built to support specific messaging, helping users quickly understand the platform's capabilities while adding energy and polish to the overall site experience.
To boost visibility and attract high-intent traffic, we launched SciLeads' first targeted PPC campaign – designed to position their lead generation tools prominently in search results.
From keyword research and ad copy to landing page alignment, every element was built to capture demand and convert interest. The pilot campaign quickly delivered valuable insights, validating paid search as a scalable channel for future growth while driving immediate traffic from qualified prospects actively searching for solutions.
“The attention to detail, technical know-how, and strategic input made a huge impact. We finally have a site we're proud to share.”
Laura H
VP Sales & Marketing
