Senior B2B marketers for biotech, life science, medtech, and technology companies across Los Angeles and Southern California. We build marketing programs rooted in scientific credibility that generate qualified pipeline and measurable revenue growth.
Trusted by leading B2B companies
Where science meets strategy. We help Los Angeles-area B2B companies cut through the noise with marketing programs that reach the right buyers and build qualified pipeline.
Marzipan is a compact, senior team. When you engage us, you get the strategists who actually plan, build, and optimize your campaigns. There is no bait-and-switch. The senior marketers on the discovery call are the same people you will be working with every week.
We are practical, honest, and easy to collaborate with. Our clients tell us we are the most responsive and results-focused agency they have worked with.
Learn more about the team
Joe Chamberlain
Head of Digital Marketing
Paul Wright
Head of Operations & Automation
Thomas Thornton
Head of Advertising, Data & Analytics
Everything your marketing team needs, delivered by senior specialists who understand your industry and your buyers.
Numbers from our work with B2B and life science organizations.
Los Angeles has one of the largest and most diverse B2B ecosystems in the country, spanning biotech, pharma, medtech, and technology. That breadth demands an agency with genuine cross-industry B2B expertise and the ability to build programs that resonate with highly technical audiences. We bring that depth from day one.
We stay small intentionally, because depth of service matters more than scale. Your team will understand your product, your buyers, and your competition. That level of strategic intimacy is what turns marketing spend into pipeline.
We only work with B2B companies. From Pasadena biotech to Westside SaaS, we know how to reach the technical buyers, scientists, and executives who make purchasing decisions across Los Angeles and Southern California.
Your strategy and execution are handled by experienced B2B professionals. No junior coordinators, no rotating staff. Senior people who take personal ownership of your marketing outcomes.
We do not just generate leads. We build marketing programs that are measured against pipeline contribution and closed revenue, with reporting that gives your team full visibility into what is driving growth.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Our free AEO Audit analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. Get a full report on your AI visibility, technical readiness, and competitive positioning in under two minutes.
Run Your Free AEO AuditThe Los Angeles market has no shortage of agencies that call themselves B2B specialists. Here is how to tell the real ones from the generalists.
The best B2B agencies have direct experience in your sector. Whether you are in technology, manufacturing, professional services, or life science, your agency should understand your buyers, your sales cycle, and the competitive dynamics of your market. Ask for case studies in your industry, not just testimonials from unrelated clients.
One of the most common complaints about agencies is the bait-and-switch: senior people show up for the pitch, then you get handed off to juniors. Ask specifically who will be on your account, what their experience level is, and whether the people in the pitch meeting are the same people doing the day-to-day work.
A good B2B agency does not just run campaigns and send reports. They build the infrastructure to connect marketing activity to pipeline and revenue. That means CRM integration, lead scoring, attribution modeling, and dashboards your leadership team can actually use. If they cannot show you cost per opportunity, walk away.
Execution is important, but strategy is what separates a vendor from a partner. Your agency should be able to challenge your thinking, bring new ideas to the table, and connect your marketing activity to your broader commercial goals. If every conversation is about tactics and deliverables, you are paying for hands, not heads.
B2B buying decisions involve multiple stakeholders, longer evaluation periods, and higher deal values than consumer purchases. That changes everything about how marketing should work. Your content needs to educate and build trust over weeks or months, not generate impulse clicks. Your campaigns need to reach specific job titles at specific companies, not broad demographics. And your measurement needs to track the full journey from first touch to closed deal, not just form fills.
Most marketing agencies were built for B2C or light-touch B2B. They know how to drive traffic and generate leads, but they struggle with the nuance of complex sales cycles, multi-stakeholder buying committees, and content that needs to pass muster with technical audiences. That is the gap a specialist B2B agency fills.
Los Angeles is one of the largest and most diverse B2B markets in the world, with particular depth in life science, biotech, healthcare, medtech, and advanced technology. The concentration of innovation in Pasadena (Caltech, JPL, Xencor), Thousand Oaks (Amgen), Santa Monica (Kite Pharma, biotech clusters), and the sprawling UCLA/Westwood research ecosystem means thousands of technical decision-makers are actively evaluating solutions. At the same time, the talent and capital concentrated in Los Angeles attract competitors from around the country. Standing out requires marketing that demonstrates genuine understanding of complex scientific and technical challenges, paired with the execution capabilities that match the sophistication of the market.
The Santa Monica and Pasadena biotech corridors are particularly competitive, with hundreds of venture-backed life science companies raising capital and hiring aggressively. The NIH funding flowing into UCLA and USC ($1.7B+ annually) drives research breakthroughs that create new markets. This is an ecosystem where technical credibility and marketing sophistication are not optional.
We work as an extension of your marketing team. That means regular check-ins, shared project management tools, and transparent reporting on everything we do. Most client relationships start with a discovery call where we learn about your market, your goals, and the challenges your team is facing. From there, we build a tailored strategy and execute against it month by month.
We are not a local Los Angeles agency. We are a specialist B2B marketing agency that works with clients across the US and internationally, with particular depth in life science, healthcare, and technology. But we know the Los Angeles market well, we understand the local biotech ecosystem, the research landscape, and the unique challenges facing companies in the area. And we have a strong track record of delivering results for companies in Los Angeles and Southern California.
Book a 30-minute call with our team. We will discuss your market, your goals, and whether Marzipan is the right partner to help you grow.
A B2B marketing agency focuses on selling to businesses rather than consumers. That means longer sales cycles, multiple stakeholders, higher deal values, and content that needs to educate and build trust over time. For industries like life science and biotech, it also means understanding regulatory constraints, technical buyer personas, and complex procurement processes. A generalist agency simply will not have this depth of knowledge.
Building an in-house team that covers strategy, SEO, PPC, content, email automation, and analytics is expensive and time-consuming. A specialist B2B agency gives you access to senior-level expertise across all of these disciplines from day one, without the overhead of recruiting, training, and managing a full department. Most of our clients work with us alongside a lean internal team, where we handle execution and they focus on product marketing and stakeholder alignment.
We track metrics across the full funnel. At the top, we measure organic rankings, traffic, and brand visibility. In the middle, we look at content engagement, email performance, and lead quality. At the bottom, we track marketing qualified leads, sales pipeline contribution, and cost per opportunity. Everything connects back to your CRM so you can see exactly which marketing activities are driving revenue.
Yes. While we work with a number of companies in the Los Angeles area, we serve B2B and life science clients across the United States and internationally. Our team operates as a seamless extension of your marketing department regardless of where you are based.
Los Angeles has one of the highest concentrations of life science and biotech companies in the world, alongside a thriving tech and professional services ecosystem. The challenge is that decision-makers in the area are constantly targeted by competitors from across the country and around the world. Successful B2B marketing in Los Angeles requires agencies that understand the technical depth of the market, the sophistication of scientific buyers, and the competitive intensity of major innovation hubs like Pasadena, Santa Monica, and Thousand Oaks.
Paid channels like Google Ads and LinkedIn can generate qualified leads within the first 30 to 60 days. SEO and content marketing typically take three to six months to build meaningful organic visibility, though the compounding returns make it one of the highest-ROI channels over time. We set realistic timelines during our discovery process and report progress against them monthly.
