Specialist B2B marketers for pharmaceutical, biotech, medical device, and life science companies across the New Jersey corridor. We bring senior strategists and commercial focus to build marketing programs that generate qualified pipeline for complex B2B organizations.
Trusted by leading B2B companies
Where science meets strategy. We help New Jersey-area B2B companies cut through the noise with marketing programs that reach the right buyers and build qualified pipeline.
Marzipan is built around a small, experienced team of senior B2B marketers. When you hire us, you get direct access to the strategists who build and execute your campaigns. There are no account managers acting as middlemen between you and the people doing the actual work.
We value clarity and efficiency. Our clients appreciate that we respond quickly, communicate honestly, and stay focused on results rather than busy work.
Learn more about the team
Joe Chamberlain
Head of Digital Marketing
Paul Wright
Head of Operations & Automation
Thomas Thornton
Head of Advertising, Data & Analytics
Everything your marketing team needs, delivered by senior specialists who understand your industry and your buyers.
Numbers from our work with B2B and life science organizations.
New Jersey is the pharmaceutical capital of the United States, and that demands an agency with genuine scientific credibility. We have spent years helping pharma, biotech, and medtech companies build marketing programs that resonate with technical buyers and generate measurable pipeline.
We are a lean team by design. That means no wasted overhead, no bloated retainers, and no diluted attention. Your strategists know your product, your competitive landscape, and your commercial targets intimately.
We specialize in marketing for pharmaceutical, biotech, and life science companies. We understand the regulatory landscape, the technical buyer personas, and the complex procurement cycles that define the New Jersey market.
Your account is handled by experienced B2B marketers with deep industry knowledge. No handoffs to junior staff, no outsourced work. Senior strategists who are accountable for your results.
We do not hide behind vanity metrics. Every program is measured against pipeline contribution and revenue, with reporting that your leadership team can use to justify marketing investment.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Our free AEO Audit analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. Get a full report on your AI visibility, technical readiness, and competitive positioning in under two minutes.
Run Your Free AEO AuditThe New Jersey market has no shortage of agencies that call themselves B2B specialists. Here is how to tell the real ones from the generalists.
The best B2B agencies have direct experience in your sector. Whether you are in technology, manufacturing, professional services, or life science, your agency should understand your buyers, your sales cycle, and the competitive dynamics of your market. Ask for case studies in your industry, not just testimonials from unrelated clients.
One of the most common complaints about agencies is the bait-and-switch: senior people show up for the pitch, then you get handed off to juniors. Ask specifically who will be on your account, what their experience level is, and whether the people in the pitch meeting are the same people doing the day-to-day work.
A good B2B agency does not just run campaigns and send reports. They build the infrastructure to connect marketing activity to pipeline and revenue. That means CRM integration, lead scoring, attribution modeling, and dashboards your leadership team can actually use. If they cannot show you cost per opportunity, walk away.
Execution is important, but strategy is what separates a vendor from a partner. Your agency should be able to challenge your thinking, bring new ideas to the table, and connect your marketing activity to your broader commercial goals. If every conversation is about tactics and deliverables, you are paying for hands, not heads.
B2B buying decisions involve multiple stakeholders, longer evaluation periods, and higher deal values than consumer purchases. That changes everything about how marketing should work. Your content needs to educate and build trust over weeks or months, not generate impulse clicks. Your campaigns need to reach specific job titles at specific companies, not broad demographics. And your measurement needs to track the full journey from first touch to closed deal, not just form fills.
Most marketing agencies were built for B2C or light-touch B2B. They know how to drive traffic and generate leads, but they struggle with the nuance of complex sales cycles, multi-stakeholder buying committees, and content that needs to pass muster with technical audiences. That is the gap a specialist B2B agency fills.
New Jersey is home to 8 of the top 10 global pharmaceutical companies and 13-14 of the top 20. The state's life science ecosystem is unmatched in density and resources. Between Route 1 Corridor (Einstein's Alley) in the Princeton area, the Research Corridor between Rutgers and Princeton, NJ Bioscience Center (North Brunswick), HELIX (New Brunswick), and SciTech Scity (Jersey City), the state has created world-class innovation hubs that attract top talent and drive cutting-edge research.
That concentration creates both opportunity and competition. The decision-makers you are trying to reach in New Jersey are constantly targeted by your competitors. Standing out requires marketing that demonstrates genuine understanding of their challenges, and an agency that can execute at a level that matches the sophistication of the market.
We work as an extension of your marketing team. That means regular check-ins, shared project management tools, and transparent reporting on everything we do. Most client relationships start with a discovery call where we learn about your market, your goals, and the challenges your team is facing. From there, we build a tailored strategy and execute against it month by month.
We are not a local New Jersey agency. We are a specialist B2B marketing agency that works with clients across the US and internationally, with particular depth in life science, healthcare, and technology. But we know the New Jersey market well, we understand the local business ecosystem, and we have a strong track record of delivering results for companies in the area.
Book a 30-minute discovery call. We will review your current marketing, identify the highest-impact opportunities, and determine if we are the right partner for your team.
A B2B marketing agency focuses on selling to businesses rather than consumers. That means longer sales cycles, multiple stakeholders, higher deal values, and content that needs to educate and build trust over time. For industries like pharmaceutical and biotech, it also means understanding regulatory constraints, technical buyer personas, and complex procurement processes. A generalist agency simply will not have this depth of knowledge.
Building an in-house team that covers strategy, SEO, PPC, content, email automation, and analytics is expensive and time-consuming. A specialist B2B agency gives you access to senior-level expertise across all of these disciplines from day one, without the overhead of recruiting, training, and managing a full department. Most of our clients work with us alongside a lean internal team, where we handle execution and they focus on product marketing and stakeholder alignment.
We track metrics across the full funnel. At the top, we measure organic rankings, traffic, and brand visibility. In the middle, we look at content engagement, email performance, and lead quality. At the bottom, we track marketing qualified leads, sales pipeline contribution, and cost per opportunity. Everything connects back to your CRM so you can see exactly which marketing activities are driving revenue.
Yes. While we work with a number of companies in the New Jersey area, we serve B2B and life science clients across the United States and internationally. Our team operates as a seamless extension of your marketing department regardless of where you are based.
We specialize in B2B marketing for life science, biotech, pharmaceutical, medtech, and healthcare companies. We also work with B2B SaaS and professional services organizations. Our deepest expertise is in industries where the buyer is technical, the sales cycle is long, and credibility is everything.
Paid channels like Google Ads and LinkedIn can generate qualified leads within the first 30 to 60 days. SEO and content marketing typically take three to six months to build meaningful organic visibility, though the compounding returns make it one of the highest-ROI channels over time. We set realistic timelines during our discovery process and report progress against them monthly.
