We work with life science, biotech, SaaS, and professional services companies across New York to build marketing programs that reach sophisticated B2B buyers and generate measurable revenue. Senior strategists who understand your market.
Trusted by leading B2B companies
Where science meets strategy. We help New York-area B2B companies cut through the noise with marketing programs that reach the right buyers and build qualified pipeline.
Marzipan is a small team of senior marketers who do the work ourselves. There is no sales team that hands you off after signing. The strategists you meet on the discovery call are the same people building your campaigns, analyzing your data, and driving your results.
We are direct, responsive, and focused. Our clients appreciate that we skip the fluff and focus on what actually moves the needle for their business.
Learn more about the team
Joe Chamberlain
Head of Digital Marketing
Paul Wright
Head of Operations & Automation
Thomas Thornton
Head of Advertising, Data & Analytics
Everything your marketing team needs, delivered by senior specialists who understand your industry and your buyers.
Numbers from our work with B2B and life science organizations.
New York has no shortage of marketing agencies, but most of them are built for consumer brands or light-touch B2B. We specialize in the kind of marketing that complex B2B companies actually need: programs that reach specific decision-makers, build credibility over months, and tie directly to pipeline and revenue.
Because we keep our team small and our client list focused, you get strategists who genuinely understand your business. They know your buyers, your competitive landscape, and your commercial goals. That level of depth is rare in an agency relationship.
We do not do consumer work. From Kips Bay biotech to Midtown SaaS, we understand the multi-stakeholder buying committees, long evaluation cycles, and technical decision-makers that define B2B in New York.
Every person working on your account is an experienced B2B marketer. No recent graduates, no offshore teams. Senior people with years of experience in the industries we serve.
We optimize for qualified opportunities and revenue, not impressions or clicks. Our measurement infrastructure connects marketing activity to your CRM so you see exactly what is working.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Our free AEO Audit analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. Get a full report on your AI visibility, technical readiness, and competitive positioning in under two minutes.
Run Your Free AEO AuditThe New York market has no shortage of agencies that call themselves B2B specialists. Here is how to tell the real ones from the generalists.
The best B2B agencies have direct experience in your sector. Whether you are in technology, manufacturing, professional services, or life science, your agency should understand your buyers, your sales cycle, and the competitive dynamics of your market. Ask for case studies in your industry, not just testimonials from unrelated clients.
One of the most common complaints about agencies is the bait-and-switch: senior people show up for the pitch, then you get handed off to juniors. Ask specifically who will be on your account, what their experience level is, and whether the people in the pitch meeting are the same people doing the day-to-day work.
A good B2B agency does not just run campaigns and send reports. They build the infrastructure to connect marketing activity to pipeline and revenue. That means CRM integration, lead scoring, attribution modeling, and dashboards your leadership team can actually use. If they cannot show you cost per opportunity, walk away.
Execution is important, but strategy is what separates a vendor from a partner. Your agency should be able to challenge your thinking, bring new ideas to the table, and connect your marketing activity to your broader commercial goals. If every conversation is about tactics and deliverables, you are paying for hands, not heads.
B2B buying decisions involve multiple stakeholders, longer evaluation periods, and higher deal values than consumer purchases. That changes everything about how marketing should work. Your content needs to educate and build trust over weeks or months, not generate impulse clicks. Your campaigns need to reach specific job titles at specific companies, not broad demographics. And your measurement needs to track the full journey from first touch to closed deal, not just form fills.
Most marketing agencies were built for B2C or light-touch B2B. They know how to drive traffic and generate leads, but they struggle with the nuance of complex sales cycles, multi-stakeholder buying committees, and content that needs to pass muster with technical audiences. That is the gap a specialist B2B agency fills.
New York is a major global hub for innovation-driven B2B companies across multiple sectors. The city's life science ecosystem is one of the most robust in the country, with major players like Pfizer, Immunovant, Flatiron Health, Tempus, and Schrodinger all headquartered or significantly present in the metro area. Beyond life science, New York boasts a thriving ecosystem of fintech, SaaS, and professional services companies competing for the same sophisticated buyers.
That concentration creates both opportunity and competition. The decision-makers you are trying to reach in the New York area are constantly targeted by competitors from around the world. Standing out requires marketing that demonstrates genuine understanding of their challenges, and an agency that can execute at a level that matches the sophistication of the market.
We work as an extension of your marketing team. That means regular check-ins, shared project management tools, and transparent reporting on everything we do. Most client relationships start with a discovery call where we learn about your market, your goals, and the challenges your team is facing. From there, we build a tailored strategy and execute against it month by month.
We are not a local New York agency. We are a specialist B2B marketing agency that works with clients across the US and internationally, with particular depth in life science, healthcare, and technology. But we know the New York market well, we understand the local business ecosystem, and we have a strong track record of delivering results for companies in the area.
Book a 30-minute discovery call. We will talk about your market, your current marketing, and whether our approach is the right fit for your growth goals.
Yes. While we have deep expertise in the New York market, we work with B2B clients across the United States and internationally. If you are based in New York but your customers are national or global, we can absolutely help. Most of our clients are distributed across multiple regions.
We work with companies across a range of budgets, from startups to established enterprises. Most B2B marketing programs start between $5,000 and $20,000 per month depending on scope, channels, and team size. We discuss your budget and goals on the discovery call and build a proposal from there.
It depends on the channel. PPC campaigns can generate qualified leads within days. Content marketing and SEO typically take 3-6 months to show meaningful traction in organic rankings. Email marketing results depend on your list quality and sales cycle. We set realistic expectations upfront and measure progress against them.
Both. We can handle a complete full-funnel program (awareness through to pipeline and revenue), or we can specialize in specific channels if you already have a marketer handling other parts. Most clients start with a focused engagement in one or two channels, then expand over time.
Three things: First, we are B2B-focused, not generalists. Second, our team consists of senior marketers, not account managers or junior coordinators. Third, we are measurement-obsessed. We build the infrastructure to connect marketing activity to pipeline and revenue, not just vanity metrics. And we are honest about what works and what does not.
Life science buying is technical, scientific, and slow. Your marketing needs to build credibility with a sophisticated audience over months, not drive quick conversions. We create educational content that demonstrates domain expertise, run targeted campaigns to reach specific roles and companies, and build measurement systems that track the full sales cycle. Most importantly, we understand the regulatory, ethical, and scientific nuances of your market.
