Specialist B2B marketers for biotech, genomics, medtech, and healthcare companies across San Diego. We combine scientific credibility with commercial marketing programs that generate qualified pipeline and measurable revenue for the Torrey Pines and Sorrento Valley corridors.
Trusted by leading B2B companies
Where science meets strategy. We help San Diego-area B2B companies cut through the noise with marketing programs that reach the right buyers and build qualified pipeline.
Marzipan is a small team of senior B2B marketers who actually do the work. You will not be handed to a coordinator after the sales call. The strategists you meet on day one are the same people building your campaigns, writing your content, and optimizing your ads.
We keep things simple and transparent. Regular check-ins, honest reporting, and fast responses. Our clients tell us we are one of the easiest agencies they have ever worked with.
Learn more about the team
Joe Chamberlain
Head of Digital Marketing
Paul Wright
Head of Operations & Automation
Thomas Thornton
Head of Advertising, Data & Analytics
Everything your marketing team needs, delivered by senior specialists who understand your industry and your buyers.
Numbers from our work with B2B and life science organizations.
San Diego is one of the most scientifically sophisticated markets in the country, and your marketing agency needs to match that level of depth. We have years of experience helping life science, biotech, and medtech companies build marketing programs that earn credibility with technical buyers and drive real commercial outcomes.
Unlike the big agencies, we do not spread your budget across a dozen junior team members. Our senior strategists work directly on your account, know your product inside out, and treat your pipeline targets like their own.
We live and breathe B2B marketing for scientific companies. From genomics to immunology, we understand the buyers on the Torrey Pines mesa and throughout the San Diego biotech corridor.
No account coordinators or generalist project managers. You work with experienced B2B marketers who have run campaigns for biotech, medtech, and pharma companies for years.
We build campaigns that drive qualified opportunities, not just traffic. Every program is tied to pipeline metrics so your leadership team sees the commercial impact of marketing spend.
“Working with Marzipan was a turning point for our digital strategy. The new site is fast, scalable, and delivers qualified leads every week.”
Mike Thurogood
VP Marketing, Instem
Our free AEO Audit analyzes your brand across ChatGPT, Perplexity, and Google AI Overviews. Get a full report on your AI visibility, technical readiness, and competitive positioning in under two minutes.
Run Your Free AEO AuditSan Diego has a growing number of agencies that claim B2B expertise. Here is how to tell the real ones from the generalists.
The best B2B agencies have direct experience in your sector. Whether you are in technology, manufacturing, professional services, or life science, your agency should understand your buyers, your sales cycle, and the competitive dynamics of your market. Ask for case studies in your industry, not just testimonials from unrelated clients.
One of the most common complaints about agencies is the bait-and-switch: senior people show up for the pitch, then you get handed off to juniors. Ask specifically who will be on your account, what their experience level is, and whether the people in the pitch meeting are the same people doing the day-to-day work.
A good B2B agency does not just run campaigns and send reports. They build the infrastructure to connect marketing activity to pipeline and revenue. That means CRM integration, lead scoring, attribution modeling, and dashboards your leadership team can actually use. If they cannot show you cost per opportunity, walk away.
Execution is important, but strategy is what separates a vendor from a partner. Your agency should be able to challenge your thinking, bring new ideas to the table, and connect your marketing activity to your broader commercial goals. If every conversation is about tactics and deliverables, you are paying for hands, not heads.
B2B buying decisions involve multiple stakeholders, longer evaluation periods, and higher deal values than consumer purchases. That changes everything about how marketing should work. Your content needs to educate and build trust over weeks or months, not generate impulse clicks. Your campaigns need to reach specific job titles at specific companies, not broad demographics. And your measurement needs to track the full journey from first touch to closed deal, not just form fills.
Most marketing agencies were built for B2C or light-touch B2B. They know how to drive traffic and generate leads, but they struggle with the nuance of complex sales cycles, multi-stakeholder buying committees, and content that needs to pass muster with technical audiences. That is the gap a specialist B2B agency fills.
San Diego is the third-largest life science hub in the United States and a global leader in genomics and immunology research. The Torrey Pines mesa in La Jolla houses five world-class research institutions within walking distance of each other: Scripps Research, the Salk Institute, UC San Diego, Sanford Burnham Prebys, and the La Jolla Institute for Immunology. This density of research talent feeds directly into the commercial biotech ecosystem, with 60 to 80 new biotech startups launching in the region every year.
Sorrento Valley is the operational hub for many of San Diego's established biotech and medtech companies, while the UTC corridor is rapidly expanding with new lab and office developments. Companies like Illumina have transformed genomics from this base, Dexcom has revolutionized continuous glucose monitoring, and hundreds of smaller firms are advancing therapeutics across oncology, rare disease, and neuroscience.
The San Diego life science sector generates over $56 billion in annual economic output and attracts $4.8 billion in venture capital funding. That level of investment means new companies are constantly entering the market and existing ones are scaling quickly, creating fierce competition for the attention of buyers, investors, and partners. Standing out requires marketing that demonstrates genuine scientific credibility and an agency that understands the nuances of this market.
We work as an extension of your marketing team. That means regular check-ins, shared project management tools, and transparent reporting on everything we do. Most client relationships start with a discovery call where we learn about your market, your goals, and the challenges your team is facing. From there, we build a tailored strategy and execute against it month by month.
We are not a local San Diego agency. We are a specialist B2B marketing agency that works with clients across the US and internationally, with particular depth in life science, healthcare, and technology. But we know the San Diego biotech ecosystem well, we understand the unique dynamics of the Torrey Pines and Sorrento Valley clusters, and we have a strong track record of delivering results for life science companies.
Book a 30-minute discovery call. We will walk through your current marketing, discuss where the biggest opportunities are, and see if Marzipan is the right partner.
A B2B marketing agency focuses on selling to businesses rather than consumers. That means longer sales cycles, multiple stakeholders, higher deal values, and content that needs to educate and build trust over time. For industries like life science and genomics, it also means understanding regulatory constraints, technical buyer personas, and complex procurement processes. A generalist agency simply will not have this depth of knowledge.
Building an in-house team that covers strategy, SEO, PPC, content, email automation, and analytics is expensive and time-consuming. A specialist B2B agency gives you access to senior-level expertise across all of these disciplines from day one, without the overhead of recruiting, training, and managing a full department. Most of our clients work with us alongside a lean internal team, where we handle execution and they focus on product marketing and stakeholder alignment.
We track metrics across the full funnel. At the top, we measure organic rankings, traffic, and brand visibility. In the middle, we look at content engagement, email performance, and lead quality. At the bottom, we track marketing qualified leads, sales pipeline contribution, and cost per opportunity. Everything connects back to your CRM so you can see exactly which marketing activities are driving revenue.
Yes. While we work with a number of companies in the San Diego area, including the Torrey Pines corridor, Sorrento Valley, and the UTC district, we serve B2B and life science clients across the United States and internationally. Our team operates as a seamless extension of your marketing department regardless of where you are based.
We specialize in B2B marketing for life science, biotech, genomics, pharmaceutical, medtech, and healthcare companies. We also work with B2B SaaS and professional services organizations. San Diego's concentration of biotech and genomics companies makes it a natural fit for our expertise. Our deepest knowledge is in industries where the buyer is technical, the sales cycle is long, and credibility is everything.
Paid channels like Google Ads and LinkedIn can generate qualified leads within the first 30 to 60 days. SEO and content marketing typically take three to six months to build meaningful organic visibility, though the compounding returns make it one of the highest-ROI channels over time. We set realistic timelines during our discovery process and report progress against them monthly.
